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Digital Marketing Strategy
This course provides a comprehensive overview of digital marketing fundamentals. Participants will learn how to develop an integrated strategy that aligns with business goals, target audiences effectively, and select the right digital channels. Topics include SEO, SEM, content marketing, analytics, and customer journey mapping. Ideal for business owners, marketers, and startups aiming to boost their digital presence strategically.
Social Media Marketing
Social Media Marketing
Dive into the world of social media and discover how to leverage platforms like Facebook, Instagram, TikTok, and LinkedIn to build brand awareness and customer engagement. This course covers content planning, platform algorithms, paid advertising, and community management. Participants will leave with practical skills to create impactful social campaigns and grow their social media following organically or through ads.
Google for Business
Google for Business
Learn how to maximize Google’s powerful suite of business tools, including Google Business Profile, Google Ads, and Google Analytics. This hands-on course teaches you how to increase your business visibility in search results, run targeted ad campaigns, and analyze customer behavior using Google tools. Perfect for local businesses and entrepreneurs aiming to improve their online discoverability.
Creative Content and YouTube
Creative Content and YouTube
Explore the art of creating compelling visual and video content for online audiences. This course covers scripting, shooting, editing, and optimizing YouTube videos, as well as storytelling techniques and branding. Participants will learn how to use YouTube as a marketing channel to build authority, educate, and convert viewers into customers.
Facebook for Business
Tailored for business owners and marketers, this course guides you through setting up and optimizing your Facebook Page, using Facebook Ads Manager, and understanding your audience through Insights. You’ll learn how to design ad campaigns, boost posts, and create custom audiences to reach the right people with the right message.
Facebook Digital Marketing Associate Certification
Prepare for the globally recognized Meta (Facebook) certification. This course covers the core principles of digital marketing using Facebook platforms, including campaign objectives, ad formats, targeting, budgeting, and measurement. Participants will receive step-by-step support to pass the certification exam and earn credentials that boost their credibility in the digital space.
Zero Cost Digital Marketing
Perfect for entrepreneurs and small businesses with tight budgets, this course focuses on free digital marketing methods. Learn how to use organic SEO, social media, free design tools, and other zero-cost strategies to promote your brand online without spending on ads. This practical training empowers you to do more with less.
MS Office (Word, Excel, PowerPoint)
Boost your productivity with essential Microsoft Office skills. This course provides hands-on training in creating professional documents (Word), organizing and analyzing data (Excel), and building impactful presentations (PowerPoint). Suitable for beginners and professionals who want to improve their office software proficiency.
IR4WRD Foundation Program
An introductory course aligned with Malaysia’s Industry4WRD policy, designed to help SMEs and organizations prepare for the Fourth Industrial Revolution. Topics include digital transformation, automation, smart manufacturing, and readiness assessments. Participants will understand how to begin their journey toward Industry 4.0 implementation.
Introduction To Cyber Security and Cloud Computing
This beginner-friendly course introduces the essential concepts of cyber security and cloud computing. Learn about common cyber threats, data protection best practices, and how cloud platforms like Google Cloud or Microsoft Azure are transforming business operations. Ideal for professionals seeking to understand IT infrastructure and risk management.
AI For Digital Marketing
Discover how artificial intelligence is revolutionizing marketing. This course explores AI-powered tools for content generation, customer personalization, chatbots, data analysis, and campaign optimization. Learn how to integrate AI into your marketing strategy to save time, enhance performance, and drive smarter decisions.
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